FOR IMMEDIATE RELEASE: 04/22/2026
MEDIA CONTACT: Edder Díaz Martínez, Communications Director, 602-832-6039, [email protected]
WASHINGTON — GreenLatinos today announced the official launch of the newest digital expansion of La Lotería Climática: La Lotería que te dice la neta del planeta, a cultural climate-education game created to counter environmental disinformation in Latine communities.
The launch includes a redesigned digital landing page and a new set of digital Lotería Climática cards, promoted through a multi-platform social media campaign. The campaign aims to inoculate Latine young adults (ages 18–32) against the rapid spread of climate disinformation online by providing accessible, trusted, and culturally grounded information.
“Climate disinformation is flooding our feeds, and our communities deserve tools rooted in culture, truth, and empowerment,” said Edder Diaz Martinez, Communications Director at GreenLatinos. “Lotería Climática helps young Latines identify misinformation and spark conversations grounded in real facts.”
WHO:
- GreenLatinos, a national network of Latino/a/e environmental and conservation advocates
- Target audience: Latine young adults ages 18–32, highly active on social media and often targeted with climate disinformation
- Featuring: A new set of digital Lotería Climática cards and an updated online experience
WHAT:
- Official launch of GreenLatinos’ new digital Lotería Climática campaign, an expansion of La Lotería Climática: La Lotería que te dice la neta del planeta
- Release of:
- A new digital card set debunking climate myths
- A redesigned landing page for the game
- A new social media campaign to counter environmental disinformation
- Campaign content includes:
- Interactive digital Lotería tiles
- Infographics and short educational videos
- Shareable resources for community spaces, workshops, and educators
WHERE:
- Digital launch across Instagram, Facebook, and the GreenLatinos website
- Cards and game materials available on the redesigned Lotería Climática landing page
- Additional use in schools, community centers, workshops, and environmental justice events
WHEN:
- Campaign Launch: Earth Week, 04/20/2026
- Ongoing promotion throughout Earth Month and broader 2026 environmental justice programming
WHY:
- To inoculate Latine youth against climate disinformation and build climate literacy
- To empower a new generation of trusted messengers—family, friends, and community leaders—who can recognize and counter misinformation
- To offer a culturally resonant tool rooted in the beloved Lotería tradition that makes climate education engaging and accessible
- To support long-term community resilience, advocacy, and collective climate action
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About GreenLatinos
NOTE: GreenLatinos is ONE WORD. GreenLatinos convenes an active comunidad of environmental, conservation, and climate justice leaders rooted in the power and wisdom of our culture, united to uplift our priorities, and driven to secure our political, economic, cultural, and environmental liberation.
