Sporting Communications Coordinator

Job Location

Preferably in Montana or Colorado


Published By

Publisher Name

Type of Job



$45,000 - $50,000

Published Date

Jan 26, 2021

About the job

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Founded in 1936, the National Wildlife Federation (NWF or Federation) is America's largest and most trusted grassroots conservation organization with 53 state/territorial affiliates and more than six million members and supporters, including hunters, anglers, gardeners, birders, hikers, campers, paddlers, and outdoor enthusiasts of all stripes. The Federation's mission is to unite all Americans to ensure wildlife thrive in our rapidly changing world through programming focused on conserving wildlife, restoring habitats and waterways, expanding outdoor opportunities, connecting children with nature, and addressing the causes and consequences of climate change.


To advance our mission, we are seeking a full-time Sporting Communications Coordinator to join our team, preferably in Montana or Colorado. (Due to COVID-19 all employees are working remotely until we make return to work decisions). Your primary role will be to develop a robust communications program that can cultivate, engage, and mobilize hunters and anglers in the National Wildlife Federation’s conservation mission.


In this role you will:


Develop and Implement a Sporting Communications Strategy:

  • Work with Director of Sporting Advocacy and Artemis program manager to build and implement a sporting communication strategy for NWF
  • Work with Director of Sporting Advocacy and Artemis program manager to develop and manage all aspects of the National Wildlife Federation Outdoors brand’s external communications across multiple media, including print, broadcast, and social media
  • Strengthen the National Wildlife Federation’s brand presence in the sporting community through entrepreneurial engagement with the outdoor industry, media, and partner organizations
  • Work with Director of Sporting Advocacy and Artemis program manager to develop and implement strategies to increase National Wildlife Federation Outdoors’ social media presence
  • Assist sporting staff with communication strategies for sporting conservation issues; including primary communications responsibility for the Lead-Free Landscapes campaign
  • Engage National Wildlife Federation in the effort to diversify and grow participation in hunting and fishing through recruitment, retention, and reactivation communication activities
  • Develop and implement a process for tracking the impact of communications strategies

Cultivate and Maintain Outdoor Media Relations:

  • Cultivate and sustain relationships with members of the outdoor media, including through active involvement in outdoor media associations and regular communications with outdoor media members
  • Inform media about National Wildlife Federation issues relevant to hunters and anglers through press releases, statements, advisories, and presentations
  • Promote National Wildlife Federation’s expertise on conservation issues to the media
  • Secure earned media by pitching stories, op-eds, and editorials
  • Manage all sporting media contacts, respond to media requests, and track media exposure

Produce National Wildlife Federation Content for Sporting Audiences:

  • Write and/or procure weekly blogs for the National Wildlife Federation Outdoors website
  • Produce and/or procure regular video content for National Wildlife Federation Outdoors
  • Build and maintain National Wildlife Federation Outdoors media contact list
  • Produce regular updates and action alerts for the National Wildlife Federation Outdoors contact list
  • Build monthly Outdoors newsletter
  • Procure, produce and submit sporting-related articles for National Wildlife magazine
  • Produce and/or solicit from sporting staff articles and blogs for affiliate publications when appropriate
  • Write articles for external sporting publications advancing National Wildlife Federation’s brand, mission, and issues to sporting audiences.

Design and Manage Web and Digital Platforms:

  • Maintain the National Wildlife Federation Outdoors website and social media platforms
  • Curate content and grow engagement for National Wildlife Federation Outdoors website, social media platforms, and podcast.


  • Bachelor’s degree in public policy, communications, conservation, or related field
  • At least three years of experience in a Communications or related position, with demonstrated skill in both print and visual communications, social media management, generation of earned media, and website content creation
  • Excellent written and verbal communication skills
  • Demonstrated ability to communicate effectively with sporting audiences
  • Strong organizational and project-management skills
  • Skilled copy editor with a strong eye for detail;
  • Proficiency with PC-based software, including Microsoft Office, Adobe Illustrator, Photoshop, and InDesign;
  • Creativity, flexibility, and ability to handle multiple tasks at once and meet deadlines;
  • Self-starter, independent thinker, creative problem solver, and team player.

Preferred Qualifications:

  • Authentic experience in hunting and fishing
  • Audio/video content creation and editing skills
  • Existing relationships with partner conservation organizations and outdoor media
  • Experience working with non-profit, mission-driven organizations; experience in conservation advocacy



Applications will be reviewed on a rolling basis.


The salary range for this position is currently $45,000 - $50,000 annually, dependent upon qualifications and experience.

The National Wildlife Federation values work-life balance and a family-friendly atmosphere. Our paid time-off includes 3 weeks of vacation leave, open wellbeing leave, 10 paid holidays, 3 floating holidays, a week-long winter break, and additional leave options, per year. In addition, our benefits package includes medical, dental, and vision insurance, company paid life insurance, AD&D, short and long-term disability, 16 weeks of paid FMLA leave, 403b retirement plan with employer matching and annual contribution, adoption benefits, and flexible work options including telecommuting, non-traditional work hours, and compressed work weeks. Applicants are invited to learn more about National Wildlife Federation’s benefits package at


We strive to increase diversity, equity, inclusion and justice (DEIJ) in all elements of our work and with our partners to support the interdependent needs of wildlife and people in a rapidly changing world. We recruit, employ, train, compensate, and promote regardless of race, religion, creed, national origin, ancestry, sex (including pregnancy), sexual orientation, gender identity (including gender nonconformity and status as a transgender individual), age, physical or mental disability, citizenship, genetic information, past, current, or prospective service in the uniformed services, or any other characteristic protected under applicable federal, state, or local law. We are proud to be an equal opportunity employer. Applicants are invited to learn more about National Wildlife Federation’s commitment to diversity, equity, and inclusion at


If you have a disability and require an accommodation or assistance with our online application process, please tell us how we can help by calling us at 703-438-6244.


The requirements listed in our job descriptions are guidelines, not hard and fast rules, and if you have 75% of the qualifications listed we encourage you to apply. Your experience refers to paid and unpaid experience, including volunteer work, which helps build the competencies, knowledge, and skills that translates directly to our openings. Applying gives you the opportunity to be considered.


Candidates should submit a cover letter and resume.


If selected for this position, a background check will be conducted.