Social Media Strategist
Remote in the US (preference for someone who works West Coast hours)
Type of Job
Apr 11, 2022
About the job
Azul is a Latinx-led and Latinx-serving environmental justice organization focused on ocean stewardship. Our work is rooted and guided by equity, social justice and intersectionality, and grounded in a community-centered theory of change.
We are the only ocean conservation organization in the country that focuses specifically on working with Latinx communities – and we engage these (our) communities by leveraging culturally relevant organizing strategies and communication techniques.
Our team is small, nimble, and extremely mighty. Founded in 2011, Azul has developed and executed advocacy campaigns in California that were instrumental in passing the plastic bag ban and the shark fin ban, and in expanding access to the state’s coasts. Currently, Azul works in an increasing geographic scope and scale that encompasses federal and international policy.
We are a fast-growing non-profit organization and we are looking for a Social Media Strategist to build and run our social media program and promote our brand by running high-impact, culturally relevant social media campaigns.
This position is fully remote within the United States, but there is a preference for someone whose work hours will substantially overlap with our core work hours (which are based on Pacific Time).
- Own the strategy and management of our social media presence across various social media channels (esp. Facebook, Twitter and Instagram).
- Develop and execute strategic social media campaigns to build and engage our audience, make an impact on the issues we work on, and promote our bran
- Own the production of all social media content, and ensure it’s compelling, creative, engaging, and culturally relevant. That includes drafting all our text-based social media content and either creating or project-managing the creation of eye-catching visual content such as graphics, videos, and memes.
- Develop a social media content strategy and content calendars to support the organization’s overall goals and campaigns (updating them periodically as needed to account for changing circumstances), and execute the day-to-day posting of our social media content
- Identify and capitalize on rapid response opportunities to leverage current events, pop culture and/or creative storytelling to cut through the noise on social media and move the needle on conversations about protecting the ocean.
- Establish and hone our organizational voice on social media so it is true to who we are, engaging and effective.
- Develop the necessary tracking systems, tools, and structures that provide strong clarity, and accountability for our social media work. This will include establishing the appropriate goals and benchmarks for our social media program, using analytics tools to track performance of content, campaigns, channels, etc., preparing weekly and monthly reports on performance metrics, and using data analysis to identify ways to improve our social media work going forward.
- Develop and maintain social media partnerships with influencers and the organizational account of like-minded or allied organizations, including by coordinating with them on content and (when appropriate) creating social media toolkits with content relevant to our campaigns and issues for them to promote on their own channels.
- Stay up to date on evolving social media trends (including new features, new technology, and algorithmic changes) and best practices, and use that knowledge to more effectively reach, engage and grow our audiences.
- Monitor news about politics, current events and pop culture, with an eye toward surfacing developments we might want to highlight or respond to via social media
- Monitor and curate social media content from allied organizations, relevant news organizations, cultural and social media influencers, and grassroots activists to find other content we can amplify on our own channels.
- Where possible, ensure that our social media channels are consistently amplifying the voices of Latinxs directly impacted by the issues we work on or invested in the campaigns we’re running (and the grassroots organizations that represent them).
- Other responsibilities as assigned.
Success in the first six months of this position looks like:
- You’ve created and begun the implementation of a social media strategy to rapidly scale up our audience on our existing social media channels.
- You understand Azul’s broader goals, campaigns and issue areas, and are fashioning social media strategies and content that reflect that understanding.
- You have developed clear and effective processes for content creation and approval.
- You are regularly (in accordance with best practices) updating our social accounts with effective content.
- You are maintaining an organized system of tracking, monitoring and prioritizing tasks and projects.
- You’ve set up systems to monitor the news and social media to ensure Azul can react quickly and appropriately to breaking news or emerging developments that are relevant to our work.
- You are using your social media experience and understanding of metrics to constantly improve your own work.
You could be a great fit if the following is true:
You are fundamentally aligned with our mission, values and culture:
- You would value being part of a cohesive, dedicated, and nimble team who are passionate about Azul’s mission.
- You share our unwavering commitments to social justice, environmental justice, and equity and inclusion as an organizational practice and culture.
- You are collaborative and highly relational, you are a good listener, you know how to both give and receive feedback well, and you are curious about and able to empathize with other points of view.
- You possess the cultural competency necessary to work well in diverse, majority-Latinx spaces.
- You have a track record of building trust and successfully working across lines of personal difference such as race, immigration status, ethnicity, language, socioeconomic class, gender, sexual orientation and other types of social identities and experiences.
You have the skills, experience and perspective necessary to build and run our social programs:
- You are an excellent and creative copywriter who lives and breathes social media.
- You have at least 3-5 years of experience working in an organizational context to identify priority social media audiences, grow those audiences, and run social media campaigns that engage, inform and motivate (particularly on Facebook, Twitter and Instagram).
- You have experience with a wide range of social media platforms, and an understanding of what their relative strengths and weaknesses are in terms of goals and audiences.
- You have the ability to creatively leverage both pop culture and current events to cut through the noise on social media.
- You track developments in social media and think critically about how to utilize them in your work.
- You’re comfortable with social media metrics and analytics such as Facebook Insights and Twitter Analytics, and know how to use them to inform social media strategy and tactics.
- You can make basic movies using a program like iMovie and can use software like Photoshop or Illustrator, meme & GIF generators, and/or apps like Canva to make social media graphics.
- You’d be excited to take the social media trends, our campaign and communications priorities, and the news of the day, and translate them into relevant content and executable tactics that build our brand, grow our audience, advance our narratives, showcase our issues, and make a difference in our campaigns.
- You either are familiar with the major cultural touchpoints of contemporary Latinx culture (particularly within the US) or you have the capacity and desire to quickly get brought up to speed about it.
You are an entrepreneurial self-starter who knows how to make things happen:
- You are an adaptable person with a great deal of initiative and the ability to nimbly move your work product forward in a small nonprofit that is scaling up.
- You are self-directed, organized and capable of managing competing priorities without letting things fall through the cracks.
- You are good at approaching obstacles with a spirit of perseverance.
- You can take an idea and run with it, while also keeping your team in the loop to ensure they provide feedback at the right points in the process.
- You have good judgment about asking for help when you need it.
While not required, a strong candidate might have some of the following:
- Proficiency or fluency in Spanish (this is preferred but by no means required).
- Deep familiarity with Latinx culture and/or significant experience with a Latinx audience or membership base.
- Experience working in a comms or digital capacity for a digital agency or a progressive labor union, political campaign, or advocacy organization.
- Experience with third-party social media tools and analytics packages such as ActionSprout, Sprout Social, Crowdtangle, Sysomos, Keyhole, Radian6, etc.
- Familiarity with policy issues and political fights connected to ocean conservation or a related issue.
- More than abstract/academic familiarity with the complexity of issues and obstacles facing communities of color engagement in the environmental movement.
- A background that includes active involvement in progressive social movements, particularly those that work to support environmental justice, racial justice, economic justice, gender equity, and/or immigrant rights.
- Experience working at a small nonprofit or start-up.
- Experience working with designers and artists to craft effective, evocative multimedia advocacy content.
- Experience with community, labor or political organizing.
- Experience building a significant digital micro and/or mid-level influencer cohort to drive meaningful engagement and growth.
- A record of growing and engaging large audiences on social media channels and/or a record of managing high-profile social media accounts
- Experience managing graphic designers, coders and/or videographers to produce content on spec, on time and on budget
- Significant experience working in a multicultural setting.
We know there are great candidates who might not check all the boxes listed above, or who possess important skills we haven’t thought of as it relates to this position and the organization writ large. If that’s you, please don’t hesitate to apply and tell us about yourself.
Salary, benefits and work conditions:
Azul is an independent operating project of the nonprofit umbrella organization, Multiplier, a nationally recognized nonprofit with a growing portfolio of innovative initiatives that conserve and protect a sustainable and resilient world (www.multiplier.org).
Multiplier provides a comprehensive compensation package, including competitive salary ($65,000-$85,000) and a comprehensive benefits package that includes employer-paid health, vision, dental, short- and long-term disability, voluntary life, employer-matched retirement contributions, and a generous vacation and sick leave policy.
This is a full-time, exempt role that may require occasional work on nights and weekends. In addition, employees will need to possess the ability and willingness to travel (when consistent with public health guidelines) for staff retreats, meetings and professional development opportunities.
How to apply:
Applications will be reviewed on a rolling basis and interviews will be offered on a rolling basis starting in mid-April. As such, we strongly encourage candidates to apply ASAP and no later than the priority application deadline of April 24 at 11:59pm Pacific Time. The position will be open until filled.
To apply, please email your application to: email@example.com with the subject line: “Social Media Strategist — First Name Last Name”.
Applications should include:
- A resume
- Answers to all of following questions in lieu of a cover letter:
1) Why are you interested in this role? (Suggested word limit: 200)
2) What is something you’ve done that demonstrates your ability and commitment to serving or organizing a Latinx community or constituency? (Suggested word limit: 200)
3) Which of the bullet points under the heading that begins “While not required, a strong candidate might have some of the following…” (above) do you bring to the table? Please list the bullet points and add a few words of explanation for each bullet point. If there are different ways to meet the criteria in a single bullet point, please indicate which one(s) you bring to the table.
4) What are 1-3 of the biggest, most influential and/or most relevant social media accounts you’ve managed or produced content for? Please use bullet points that include hyperlinks to the relevant accounts or content where possible, a brief indication of your role, and (if it’s not obvious) why you included it. (Suggested word limit: 100)
5) How did you hear about this role? Please be specific.
- (Optional) A professional portfolio or other relevant work samples.
About the Hiring Process
While the hiring process may be subject to change, we are currently anticipating a hiring process that will consist of two rounds of interviews (each of which will be scheduled for 45 minutes). The application process may also include one timed skills test that should take less than 3 hours to complete. If we ask you to take a skills test, you will be compensated for the time you spend on it.
We are hoping first-round interviews will be completed in early May, with final interviews completed by the end of the month. We are hoping that the candidate we hire for this role will be able to start by the end of June (if not earlier).
We will confirm receipt of your application and will communicate with you when we have made a decision about your application (either to close your application or to move you forward in the process).
We will principally be communicating with applicants via email and respectfully request no follow-up calls from applicants.
Questions about this position or the application process (including any requests for reasonable accommodation) can be sent to: firstname.lastname@example.org
Multiplier and Azul celebrate diversity and are committed to building teams and partnerships that represent a variety of backgrounds, perspectives, and skills. Multiplier and Azul are also committed to providing an environment of mutual respect that is free from discrimination and harassment.
Multiplier and Azul prohibit discrimination in its governance, programs and activities on the basis of race, color, national origin, age, disability, religion, gender, sexual orientation, gender identity, genetic information, political beliefs, reprisal, marital status, amnesty, status as a covered veteran, because all or part of an individual’s income is derived from public assistance, or for any other non-merit based factor.