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Retention Manager

Job Location

Reston, VA


Type of Job



$65,000 to $70,000

Published By

Publisher Name

Published Date

Apr 9, 2021

About the job

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Founded in 1936, the National Wildlife Federation has grown into America's largest and most trusted grassroots conservation organization with 53 state/territorial affiliates and more than six million members and supporters, including hunters, anglers, gardeners, birders, hikers, campers, paddlers, and outdoor enthusiasts of all ages and stripes. The mission of the National Wildlife Federation is to unite all Americans to ensure wildlife thrive in our rapidly changing world. We advance this mission through programming focused on conserving wildlife, restoring habitats and waterways, expanding outdoor opportunities, connecting children with nature, advancing environmental justice, and addressing the causes and consequences of climate change.


To support our needs, we are seeking to hire a Retention Manager to join our Publications team in Reston, VA. (Due to COVID-19 all employees are working remotely until we make return to work decisions). Our team utilizes all media to acquire and retain subscribers to our children’s publications and to convert them into life-long members of the National Wildlife Federation, devoted to helping wildlife thrive.


As our Manager of Retention, you will create, execute and analyze thoughtful strategies, communication plans and campaigns to drive subscription engagement and retention for all the Ranger Rick Outreach product lines. Ranger Rick and Zoobooks are NWF’s award-winning magazines for infants through age 12 to introduce wildlife and nature to the youngest members of our families.



In this role you will:

  • Develop tests and create plans across retention sources to ensure execution of financial goals
  • Run and maintain email marketing programs to drive customer retention; test creative, content, copy, pricing and frequency
  • Build subscriber segmentations and user profiles to drive effective retention marketing
  • Through detailed data analysis, create and implement a strategic plan to facilitate and increase title migration
  • Collaborate with Fulfillment and Customer Care Manager to improve onsite customer experience
  • Manage subscriber benefits and create and execute strategies for additional offerings to drive retention
  • Develop clear and insightful reporting; strategically communicate results and recommendations to Leadership
  • Develop strategy for upsell/cross-sell opportunities within retention marketing
  • Test and create a strategy to maximize NWF donations from the current RRO subscriber/donors through the retention process
  • Work with the Acquisitions team to implement a retention strategy unique to new business acquisition sources.
  • Manage the Retention budget and expense management for both day to day and future forecasting
  • Work with Production to create stock and maintain inventories


  • 5 - 10 Years of related experience in retention marketing and magazine publishing
  • Excellent verbal and written communication skills, along with excellent interpersonal skills
  • MS Excel, Word, and PowerPoint proficiency is required
  • Strong analytical skills and problem-solving abilities needed, including converting data into actionable results
  • Experience building and managing budgets
  • Experience tracking and reporting marketing/retention campaigns

Your actions are expected to reflect the staff values of the National Wildlife Federation: collaboration, mindfulness, empowerment, inclusivity, and mission focus.



There may be some travel (approx. 5%) involved in this role once travel restrictions are lifted.



Applications will be reviewed on a rolling basis.


The salary range for this position is currently $65,000 - $70,000 annually, dependent upon qualifications and experience.

The National Wildlife Federation values work-life balance and a family-friendly atmosphere. Our paid time-off includes 3 weeks of vacation leave, open wellbeing leave, 10 paid holidays, 3 floating holidays, a week-long winter break, and additional leave options, per year. In addition, our benefits package includes medical, dental, and vision insurance, company paid life insurance, AD&D, short and long-term disability, 16 weeks of paid FMLA leave, 403b retirement plan with employer matching and annual contribution, adoption benefits, and flexible work options including telecommuting, non-traditional work hours, and compressed work weeks. Applicants are invited to learn more about National Wildlife Federation’s benefits package at


We strive to increase diversity, equity, inclusion and justice (DEIJ) in all elements of our work and with our partners to support the interdependent needs of wildlife and people in a rapidly changing world. We recruit, employ, train, compensate, and promote regardless of race, religion, creed, national origin, ancestry, sex (including pregnancy), sexual orientation, gender identity (including gender nonconformity and status as a transgender individual), age, physical or mental disability, citizenship, genetic information, past, current, or prospective service in the uniformed services, or any other characteristic protected under applicable federal, state, or local law. We are proud to be an equal opportunity employer. Applicants are invited to learn more about National Wildlife Federation’s commitment to diversity, equity, and inclusion at


If you have a disability and require an accommodation or assistance with our online application process, please tell us how we can help by calling us at 703-438-6244.


The requirements listed in our job descriptions are guidelines, not hard and fast rules, and if you have 75% of the qualifications listed we encourage you to apply. Your experience refers to paid and unpaid experience, including volunteer work, which helps build the competencies, knowledge, and skills that translates directly to our openings. Applying gives you the opportunity to be considered.

Candidates should submit a cover letter and resume.


If selected for this position, a background check will be conducted.

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