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Marketing Coordinator
Job Location
San Francisco Bay Area, California
Remote
Type of Job
Full-Time
Salary
$50,000 - $58,000
Published By
Publisher Name
Published Date
Mar 8, 2022
About the job
- Partner with Advancement Team to execute the annual Fundraising and Communications Plan
- Coordinate communications, branding, and marketing strategy to advance OBCA in the areas of community relations, development, enrollment, and outreach
- Stay on top of best practices, current events, and new resources that can inform our current strategy
Content Management
- Coordinate content, production, and publication for digital, print, and social media
- Collaborate with all departments to ensure consistency of messaging, brand voice, and visual identity
- Write clear, concise, and compelling content in brand voice for press releases, blogs, events, e-newsletters, websites, social media, and other materials as needed
- Generate digital and social content that engages various audiences for a broader and more connected community
- Curate, interview, and gather student and staff stories for external use
Marketing/PR
- Manage ongoing website edits and report monthly online traffic to Advancement Team
- Partner with departments to create email marketing campaigns using MailChimp for programs, fundraising, or event purposes—track and report on results
- Organize and tag photo library in Flickr for easy access by organization at large
- Support online ad campaigns, retargeting, and audience building
- Production of flyers, business cards, and other collateral as needed
- Support media relations, including developing press releases, pitching stories, and responding to media inquiries
- Identify, recruit, and manage external contractors, such as photographers, videographers, graphic designers, printers, etc.
- As an outdoor education organization staff are required to respond when there are incidents in the field - this can be after regular work hours including weekends. Crisis communications, PR, and press management are examples of where this role supports an incident.
Events
- Support major fundraising, alumni, and community events to announce and recruit participants/attendees
- Onsite social media, documenting, and photographer/videographer management
- Other event responsibilities as needed
Administration (10%)
- Oversee and stay within the marketing budget quarterly
- Ensure data integrity in our audience lists in partnership with the Development Coordinator and Program Teams
- Other activities as assigned
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