Director of Communications and Marketing (Location flexible within Pennsylvania or Delaware, Remote available)
Location flexible within Pennsylvania or Delaware, Remote available
Type of Job
$110,000 - $119,000, depending on experience and geographic location
Feb 28, 2022
About the job
The Nature Conservancy’s mission is to protect the lands and waters upon which all life depends. As a science-based organization, we create innovative, on-the-ground solutions to our world’s toughest challenges so that we can create a world in which people and nature thrive.
We’re rooted in our mission and guided by our values, which includes a commitment to diversity and respect for people, communities, and cultures. We can only achieve our mission by hiring and engaging a diverse workforce that reflects the communities in which we work. Whether it’s career development, work/life balance, or a rewarding mission, there are countless reasons to love life #insideTNC. We strive to cultivate an inclusive work environment so that every colleague feels a strong sense of belonging, effectiveness, and unique contribution.
Although you’ll see requirements in our postings, we recognize that people come with talent and experiences outside of a job. Passion, innovation, and diversity are all key components to advancing our mission, and we encourage you to apply so we can get to know each other. To quote myriad TNC staff members, “you’ll join for our mission, and you’ll stay for our people.”
All TNC staff based in the U.S. or a U.S. Territory are required to be fully vaccinated against COVID-19. Proof of receiving one of the vaccines approved in the U.S. (Pfizer, Moderna, or Johnson & Johnson) shall be condition of employment and must be provided prior to starting work. TNC is an Equal Opportunity Employer, and reasonable accommodations for candidates who cannot be vaccinated due to a valid medical or religious reason, or claim an exemption under applicable state law will be considered.
The Nature Conservancy will not provide sponsorship for employment visas or residency in connection with this position.
YOUR POSITION AT TNC
The Nature Conservancy, the world’s leading conservation organization, seeks a Director of Communications and Marketing to be based primarily in Conshohocken, PA. However, candidates seeking to work from other TNC office locations in Pennsylvania or Delaware, or who seek flexible work arrangements, are still encouraged to apply. The Director will be a member of a professional staff and a passionate team of leaders, marketers, fundraisers, and conservationists committed to achieving the Conservancy’s mission – both as part of the PA/DE Chapter and around the world. Additionally, they will work with a highly engaged Board of Trustees that collectively possesses a great breadth of influence and connections across the region. The Director will serve as a member of the chapter’s leadership team.
This is a senior position with the potential to make a significant impact on conservation outcomes by partnering with chapter leadership and senior marketing leaders.
Strategic Communications – The most successful candidate will have a proven ability to manage and inspire a multi-disciplinary marketing and communications team. They will help establish and manage a marketing communications program that supports the chapter’s conservation, fundraising and government relations goals.
Program Delivery – The Director of Communications and Marketing will be adept at leading and personally implementing a variety of endeavors including media relations, content creation, brand awareness, messaging and digital marketing efforts. They will build, nurture and leverage relationships with media—with a focus on Pennsylvania and Delaware outlets—and can act as a key spokesperson to have TNC stories featured in the news. They will always keep a finger on the pulse of the conservation marketing industry to identify new and emerging best practices that will support chapter objectives.
Leadership and Relationship Building – The Director of Communications and Marketing should have a talent for attracting high-performing staff and developing a high-functioning team in a collaborative work style. The candidate must be a team player and a team builder, which includes incorporating feedback from colleagues. The candidate should be energized both by presenting in the boardroom and by rolling up their sleeves to craft marketing content. They should be enthused by the idea of traveling throughout Pennsylvania and Delaware to get a first-hand look at the Chapter’s work and to deepen relationships with field staff. The Director works closely with the chapters’ executive team and boards of trustees.
RESPONSIBILITIES & SCOPE
- Mine and develops stories from within the chapter to pitch to local media and/or collaborate with TNC’s global media team on pitches to national media.
- Design, direct and manage multiple complex and diverse programs or projects coordinating the work of other team members, managing budget and ensuring program accountability.
- Establish marketing/communications infrastructure that supports the chapter’s conservation, fundraising, and government goals.
- Create a culture of marketing across the chapter.
- Analyze and Identify priority audiences for marketing outreach and engagement.
- Increase the level of engagement of local community members with the chapter’s work through establishing long-term relationships.
- Create and execute a plan to build out compelling storytelling of the chapter’s conservation work to build a distinctive, memorable image for the chapter.
- Continue and increase public and private events to share conservation trends and success stories of the chapter and our partners.
- Elevate TNC PADE leadership and staff as science-based conservation thought-leaders.
- Broad management responsibility for administrative and professional staff that are responsible for key initiatives or programs.
- Accountable for meeting strategic goals and objectives.
- Financial responsibility includes developing and managing project/program/team budget objectives, evaluating results and developing corrective strategies as needed. Provides input to departmental budget process.
- Collaborates with TNC’s public, private and NGO partners on media and marketing initiatives around partnership-based conservation and government relations projects and programs.
- Opportunity to act independently within broad program goals. Work checked through consultation and agreement with stakeholders rather by directives of superiors.
- Navigate the many organizational layers within TNC’s global marketing programs to identify and adopt best practices that can be replicated at the chapter, and to elevate best practices and stories coming out of the Pennsylvania/Delaware Chapter.
- Bachelor’s degree in related field and a minimum of 9 years related work experience or an equivalent combination of education and experience.
- Experiencing managing relationships with and pitching media outlets.
- Experience developing communications, media and engagement strategies and measuring results.
- Experience with writing skills. Experience crafting content for various audiences and platforms.
- Experience developing and leading complex projects or programs including financial responsibility and measuring results of strategic plans and programs.
- Experience managing staff and/or teams.
- Experience contracting with and managing vendors.
- Experience cultivating and managing relationships with key stakeholders such as a board, funders, partners, internal leadership and more.
- Experience creating compelling written materials.
- Participate in organization-wide initiatives and trainings around the themes of diversity, equity, inclusion and environmental justice and apply the knowledge from these initiatives and trainings to create a marketing communications program that celebrates diversity and is sensitive to concerns around equity and justice in communities where TNC’s work touches down.
- Experience developing, implementing, and measuring strategic communications and marketing plans and programs for multiple audiences.
- Management experience including ability to motivate, lead, set objectives and manage performance of staff. Experience as part of a leadership team.
- Excellent communication and presentation skills; ability to persuasively convey a mission statement to diverse groups including donors, board members and the public.
- Track record of delivering meaningful marketing and communications outcomes with limited budget and staff resources.
- Familiarity with communication technologies and best practices.
- Experience planning, coordinating and executing multiple marketing programs/projects, associated budgets and shifting priorities.
- Experience fostering an environment of creativity.
- Multi-lingual candidates welcome.
- Multi-cultural or cross-cultural experience preferred.
- Proven success in building relationships with fundraising constituents such as major donors, foundations and corporations.
The Nature Conservancy is an Equal Opportunity Employer. Our commitment to diversity includes the recognition that our conservation mission is best advanced by the leadership and contributions of people of diverse backgrounds, beliefs and culture. Recruiting and mentoring staff to create an inclusive organization that reflects our global character is a priority and we encourage applicants from all cultures, races, colors, religions, sexes, national or regional origins, ages, disability status, sexual orientation, gender identity, military, protected veteran status or other status protected by law.
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TNC is committed to offering accommodations for qualified individuals with disabilities and disabled veterans in our job application process. If you need assistance or an accommodation due to a disability, please send a note to firstname.lastname@example.org with Request for Accommodation in the subject line.