Director, DEI Communications
Type of Job
The salary range for this position begins at $135,000
Feb 24, 2022
About the job
The National Geographic Society is a global non-profit organization committed to exploring, illuminating, and protecting the wonder of our world.
How You’ll Contribute
Reporting to the Chief Diversity, Equity, & Inclusion Officer (CDEIO) and working in close collaboration with the Vice President, Strategic Communications, the Director, Diversity, Equity & Inclusion Communications (Director) will create and implement a strategic and organization-wide internal and external DEI-related communications plan that contributes to a diverse and inclusive workplace, and effectively tells the Society’s DEI story through its internal and external communications and web and social media strategic presence. The Director will also serve as a strategic advisor to the CDEIO, senior leadership, and Society collaborators with respect to DEI-related communications and strategies.
The Director, DEI Communications will also work closely with the Society’s Communications Division. The Communications Division uses creative and strategic tools to further the mission of the National Geographic Society (NGS), while maintaining our place as one of the world’s most trusted non-profit organizations and global brands. The team’s creative minds develop and execute mission-driven, on-brand and strategic communications, marketing, creative and impact media for the NGS and amplify this content on our own channels, across National Geographic Partners (NGP) and through outside partners and earned media. The team is composed of six integrated departments: Engagement and Marketing Strategy, Brand, Creative, Strategic Communications, Executive Communications, and Content and Editorial.
The successful candidate will have excellent oral and verbal communications skills, experience in strategic internal and external communications, and demonstrate a deep knowledge of best practices in diversity, equity, and inclusion, including communicating to diverse audiences. Please note: We encourage you to apply even if your experience is not a 100% match with the position. We are looking for someone with relevant skills and experience, not a checklist that exactly matches the job description. We want to help you grow and in return, you help us grow into a stronger, more inclusive organization.
Strategy Development & Execution (30%)
- In partnership with the CDEIO and the VP, Strategic Communications, co-develop and execute a strategic DEI communications plan that effectively tells the Society’s DEI story to internal and external audiences
- In partnership with the CDEIO and other members of the Society DEI team and Society thought partners, collaborate on the development of cohesive and Society-wide strategies on DEI-related topics
- Help shape the Society’s integrated communication and marketing plan by providing strategic counsel through a DEI lens
Content Process, Preparation and Review (50%)
- Create a unified approach and process to ensure internal and external-facing communications reflect the Society’s DEI values and guiding principles
- Review with a DEI lens and provide feedback on a variety of communications materials and opportunities — including written communications, speeches, scripts, proposals, media engagements, exhibitions, printed and digital materials, and social media posts — to ensure that alignment with the Society’s DEI values and guiding principles
- Develop a strategy and plan for maintaining the Society’s DEI-related content on NG Connect (the staff intranet) and on the public-facing website
- Develop inclusive language guidelines for use across the Society
- Liaise with collaborators from around the Society on communications campaigns and initiatives focused on diversity topics and/or celebrations (e.g., heritage months, cultural and religious celebrations)
- In collaboration with the Communications Division, provide advice and counsel on general communications, communication strategy and social media campaigns
Organizational Collaboration (20%)
- Develop collaborative and consultative relationships with constituencies, departments, and programs across the Society
- Serve as a DEI communications resource, adviser, and thought partner for the Society’s constituencies
- Collaborate and advise NGS affinity organizations and organization representatives, as well as the NGP Business Employee Resource Groups (BERGs), on communications-related needs
- Collaborate with and advise staff-related DEI efforts focused on communicating the Society’s DEI services
What You’ll Bring
Minimum Education Required
Bachelor’s degree in communications, journalism, English or related field, or equivalent relevant experience.
Minimum Years and Type of Experience
- 10+ years of experience, including experience designing a strategic communications plan
- Demonstrated and deep experience in drafting and advising on DEI-related communications
- Project management experience in developing and implementing web strategies, applications and intranet content management
- Knowledge of effective social media tools, technologies and best practices in strategic internal constituent communications, as well as external constituent communications
- Strong abilities in writing and editing, including knowledge of AP Style
Necessary Knowledge and Skills
- A demonstrated commitment to diversity, equity, and inclusion
- A collaborative spirit, who is effective at engaging with stakeholders and collaborators with good humor and good judgment
- Ability to adapt and flex to changes in circumstances
- Attention to detail, ability to understand and prioritize multiple, and at times competing, requests from various stakeholders
- The ability to build trust and relationships with staff at all levels of the organization, including the senior leadership team
- Experience applying a global lens to DEI principles, or experience working with international organizations
- Experience with nonprofit or media organizations a plus
No direct reports
- Hybrid - This position has been designated Hybrid, meaning your position will be performed from NGS Base Camp three fixed days a week (Tuesday, Wednesday and Thursday) and can be performed remotely for two fixed days a week (Monday and Friday). The salary range for this position begins at $135,000.
- As a science-based organization, National Geographic Society follows the guidance of the Centers for Disease Control and Prevention (CDC) and public health officials. To promote the health, safety, and well-being of all staff, as of February 28, 2022, all NGS employees must be fully vaccinated, including booster, against COVID-19 or request an exception for a qualifying medical reason or a sincerely held religious belief.
Amy Segelin, Partner at Chaloner is leading the search. Please apply at www.chaloner.com