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Direct Mail Associate

Job Location

Washington D.C


Type of Job




Published By

Publisher Name

Published Date

Sep 17, 2021

About the job

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The Direct Mail Associate is responsible for executing Defenders’ direct mail fundraising program. S/he is responsible for implementing the creative treatment and testing plans on behalf of our direct mail program including Acquisition, Lapsed, Special Appeals, Renewals, Sustainer, Mid-Level Appeals (including LC Bridge), Telemarketing and Acknowledgement programs. The Direct Mail Associate plays a leading role in ensuring the accuracy of our direct mail communications, manages our direct mail schedules including key upcoming deliverables and serves as the primary point of contact for internal review teams.


  • As part of a team, implement campaign plans to identify, cultivate, solicit and steward donors that will meet or exceed donor engagement and revenue goals.
  • Oversee and communicate all deadlines, adjusting priorities as necessary.
  • Support the team in identifying topics for fundraising appeals.
  • Review campaign kick-off documents, including budgets, for all projects to ensure accurate implementation of the strategy.
  • Review content provided by external copywriters; route through Defenders to ensure content accuracy and alignment with strategy.
  • Manage creative process through final design files, providing quality control while also ensuring they adhere to Defenders’ brand standards, original package specs and overall project strategy.
  • Help manage our production vendors:Coordinate kick off meetings including assembling kick-off documents
    Oversee final output files to production vendor for printing
    Oversee approval process for print ATP’s
    Review print proofs, laser setups and lettershop insertions
    Serve as backup for cost reconciliation and vendor invoice approval
  • Manage acknowledgement packages, monitoring and initiating new messaging and inserts; also track inventory and initiate printing to ensure consistent fulfillment
  • Oversee premium production including new premiums and redesigns; also responsible for ensuring premiums are properly implemented into all systemsTrack premium inventory and initiate reorders to ensure consistent fulfillment
  • Perform other work-related duties as assigned.


Education: Bachelor’s (B.A./B.S.) degree or equivalent

Experience: 2 years of relevant experience

An equivalent combination of education and experience may be accepted as a satisfactory substitute for the specific education and experience listed above.


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All employees are required to satisfactorily perform the essential duties and responsibilities of their positions. The essential duties and responsibilities listed above are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.


Defenders requires employees who engage in in-person work activities, including business travel or onsite work, to be fully vaccinated against COVID-19.  An applicant (i) who is disabled or pregnant or who has a qualifying medical condition that contraindicates a COVID-19 vaccination or (ii) who objects to being vaccinated on the basis of a sincerely held religious belief, observance or practice may request an exemption from this vaccination policy. This determination will be made on a case-by-case basis and in accordance with applicable law. Any medical information concerning an applicant's disability will be treated as a confidential medical record in compliance with applicable federal, state and local laws.

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