Digital Engagement Coordinator
Type of Job
$45,000 – $50,000
Nov 12, 2021
About the job
Founded in 1936, the National Wildlife Federation has grown into America's largest and most trusted grassroots conservation organization with 52 state/territorial affiliates and more than six million members and supporters, including hunters, anglers, gardeners, birders, hikers, campers, paddlers, etc. The mission of the National Wildlife Federation is to unite all Americans to ensure wildlife thrive in our rapidly changing world. The organization's programs focus on conserving wildlife, restoring habitat and waterways, expanding outdoor opportunities, connecting children with nature, and addressing the causes and consequences of climate change.
The National Wildlife Federation’s Rocky Mountain Regional Center (RMRC) in Denver, CO, is seeking an individual to coordinate our digital engagement targeted at building the visibility and leadership of the RMRC and fostering deeper community partnerships. In this role you will help to develop and implement an over-arching digital engagement strategy for the region, focused on storytelling and outreach through digital platforms. Your communications and engagement will primarily focus on work done by NWF’s Early Childhood Health Outdoors and Tribal Partnerships programs, but will also seek to build support for all of RMRC’s programs and priorities, including promotion of Hispanics Enjoying Camping, Hunting and the Outdoors (HECHO), other NWF work occurring in the region, as well as leveraging NWF’s platforms to support community partners. If successful, this role will garner greater recognition of the RMRC’s and NWF’s conservation and education work, will position NWF’s RMRC as an inclusive partner in the region, and result in greater support for NWF’s and our partner’s work.
You will work with RMRC’s leadership and staff to develop and implement a digital engagement strategy to support the RMRC, its programs, and partners. You will work with a cross cutting team comprised of regional leadership and program staff.
In this role you will:
- Assist in the formation and dissemination of an over-arching narrative that captures the work of the RMRC and primary partners, with storytelling as a core component.
- Actively seek out stories from core community partners
- Develop and implement short-term (weekly) and long-term (annual) schedules of digital engagement and communications activities across multiple RMRC programs that are informed by and reinforce the narrative.
- Convene regular check-ins with RMRC leadership and program staff to discuss RMRC messaging and opportunities for digital engagement and strategic communications.
- Coordinate overall RMRC digital engagement utilizing messages and expertise from a team of program staff, resulting in effective implementation of the RMRC’s digital communications platforms (e.g., blogs, social media, videos, impact reports, e-mail, website, e-newsletter, etc.) to reach RMRC current and potential supporters on a regular (and strategic) basis.
- Work with RMRC program staff to identify and implement opportunities to utilize NWF’s platforms to elevate and build power for community partners through authentic engagement with community leaders.
- Work closely with Philanthropy and RMRC leadership to strategically identify, segment, develop and use outreach lists that build recognition and support for NWF and our core partners in the region.
- Serve as primary contact with contract writers, videographers, and designers to lead the development of digital collateral materials (such as websites, videos, brochures, and one-pagers) and engagement methods that incorporate consistent RMRC messaging.
- Work with NWF digital staff to track and analyze digital engagement success metrics (e.g., open and click-through rates, followers) to inform future strategies and engagement.
- Assist in the delivery of the RMRC’s conservation and education work including digital support for the Early Childhood Health Outdoors, Tribal Partnerships and Wildlife Conflict Resolution programs.
- Work with national NWF Communications staff to assure RMRC messaging and communication strategies are consistent and aligned with national expectations.
- Must have at least two or more years of relevant engagement, digital or communications experience.
- In this position, your actions are expected to reflect the staff values of the National Wildlife Federation: collaboration, mindfulness, empowerment, inclusivity, and mission focus. These may be demonstrated by your experience:Working collaboratively with an integrated and diverse team of professionals
Appreciating diversity of opinion as well as respect for individuals
Being a self-starter capable of putting plans into action and meeting deadlines
Prioritizing time and working efficiently
Showing a high-level performance in independent work and using problem solving, initiative and creativity
Communicating well in writing and orally
- Motivated by values of equity and responsibility to those most marginalized
- Dedicated to deepening understanding of cultural and systemic racism and the intersectionality of multiple forms of social inequality
- Demonstrates awareness of positional power and privilege (both personally and professionally) and its attendant impacts
- Consistently brings a high level of empathy and social skills to work and interpersonal interactions
- Acknowledges when mistakes are made and harm is done; works to repair breaches in relationships
- Openly holds space, and invites others into conversations during sensitive engagements, exhibiting a responsible and respectful demeanor with colleagues and partners
- Actively seeks feedback, direction, and guidance from all team members and keeps staff informed of decisions that impact them
- Committed to deepening an environmental justice approach in policy priorities, program development and partner engagement
- Dedicated to advancing NWF’s internal equity transformation and compelling partners and allies to incorporate equity into their work
- Strategic thinker, self-starter, well organized, strong communicator, and relationship builder
- Commitment to and strong skills related to leadership, strategy development, fundraising, and personnel management
- An entrepreneurial spirit, initiative, energy, the ability to lead, mentor and inspire others
- Passion for and commitment to NWF's mission
Once safe travel resumes, periodic travel throughout the region and to national HQ and/or meetings may occur.
The National Wildlife Federation closely follows the 2019 Novel Coronavirus Disease and has implemented processes that promote the safety of our employees, candidates, and communities. Because the health of our employees and candidates is a top priority, we conduct our hiring process virtually via phone or video until further notice. We are currently starting our positions as remote, but will transition to onsite work when our offices re-open, expected to be in early 2022. Proof of vaccination will be required to join the National Wildlife Federation.
Compensation and Benefits:
This position pays $45,000 – $50,000 (commensurate with experience and skill set).
The National Wildlife Federation values work-life balance and a family-friendly atmosphere. Our paid time-off includes 3 weeks of vacation leave, open wellbeing leave, 10 paid holidays, 3 floating holidays, a week-long winter break, and additional leave options, per year. In addition, our benefits package includes medical, dental, and vision insurance, company paid life insurance, AD&D, short- and long-term disability, 16 weeks of paid FMLA leave, 403b retirement plan with employer matching and annual contribution, adoption benefits, and flexible work options including telecommuting, non-traditional work hours, and compressed work weeks. Applicants are invited to learn more about National Wildlife Federation’s benefits package at https://www.nwf.org/About-Us/Careers.
Applications will be accepted through December 6th. Candidates should submit both a cover letter and resume.
We strive to increase diversity, equity, inclusion and justice (DEIJ) in all elements of our work and with our partners to support the interdependent needs of wildlife and people in a rapidly changing world. We recruit, employ, train compensate, and promote regardless of race, religion, creed, national origin, ancestry, sex (including pregnancy), sexual orientation, gender identity (including gender nonconformity and status as a transgender individual), age, physical or mental disability, citizenship, genetic information, past, current, or prospective service in the uniformed services, or any other characteristic protected under applicable federal, state, or local law. We are proud to be an equal opportunity employer. Applicants are invited to learn more about National Wildlife Federation’s commitment to diversity, equity, and inclusion at nwf.org/equity.
If you have a disability and require an accommodation or assistance with our online application process, please tell us how we can help by calling us at 703-438-6244.
The requirements listed in our job descriptions are guidelines, not hard and fast rules, and if you have 75% of the qualifications listed we encourage you to apply. Your experience refers to paid and unpaid experience, including volunteer work, which helps build the competencies, knowledge, and skills that translates directly to our openings. Applying gives you the opportunity to be considered.
If selected for this position, a background check will be conducted.