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Digital Communications Specialist

Job Location

Hybrid, Sacramento/Remote


Type of Job



$31.51 - $33.96 / hour

Published By

Publisher Name

Published Date

Jun 28, 2023

About the job

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The CNPS Public Affairs department is a multidisciplinary team focused on external and internal communications, digital strategy, education, public policy, public engagement, partnerships, and publications. Reporting to the Communications Manager, the Digital Communications Specialist is integral to these efforts as both a creative, multimedia content creator and digital technician. This position serves as the team's point person for social media, email marketing and platform administration, digital reporting, and website updates. Through routine and robust evaluation of analytic tools and other metrics, the Digital Communications Specialist provides important data on campaign performance and supports the development of future strategies.


What You'll Do

Social Media and Digital Analytics (35%)

  • Develop daily social media content aligned with campaign and content calendars.
  • Produce social media posts, reels, graphics, and other assets in support of content priorities.
  • Oversee the daily operations and tracking of social media posts on all CNPS platforms.
  • Monitor social media direct messages and comments, triaging questions or comments as needed.
  • Work with Communications Manager and dedicated CNPS volunteers to moderate Facebook Group and develop new group strategies.
  • Provide monthly reports on analytics across platforms, evaluating post performances for campaigns, marketing, educational content, appeals, and other initiatives.
  • Keep tabs on trending news items, memes and influencers; integrate appropriately into CNPS social media messaging to advance audience development, campaign alignment, and education.

Website & Digital Asset Management (35%)

  • Manage a change request ticket system, providing ongoing website updates as needed in collaboration with staff and contractors.
  • Produce and contribute to weekly blog posts with support from Public Affairs staff members.
  • Working with Communications Manager and contract website administrator, lead the production of major website changes, new site sections, and news features or tools.
  • Sources photographs from CNPS staff, volunteers, professionals and social networks, documenting and including proper attribution.
  • Partner with the Publications Coordinator to produce an online (blog format) version of CNPS publication articles using SEO best practices.

Email Communications (30%)

  • Produce, facilitate and monitor email communication on the Luminate platform (or similar email marketing tools).
  • Produce automated, sequenced messaging ("drip content") in support of various campaigns.
  • Onboard and train chapter volunteers and staff users in Luminate platform (or similar email marketing tools).
  • Track issues within the Luminate platform and work with contractors and other staff to implement solutions.
  • Track email campaign and message performance, providing quarterly reports on key metrics.
  • Set up and maintain Luminate survey and event pages.
  • Maintain and develop groups for audience segmentation and tracking using list hygiene best practices
  • Work with Communications team and chapters to improve templates and support chapters in newsletter needs.

Who You Are

  • Strong written and verbal communication skills. Able to craft and adapt content to a range of formats and audiences.
  • Strong familiarity with online content management tools like Wordpress.
  • Demonstrated experience with CRM and email marketing systems (Luminate, Salesforce, Constant Contact, etc.).
  • Direct experience in marketing automation, query-building, and online list management.
  • Demonstrated experience working with social media editorial calendars and supporting content.
  • Online community management experience.
  • Experienced user of Google Analytics, social media insights, Meltwater, Cision, or other sentiment and social listening tools.
  • Strong interpersonal skills, comfortable working with diverse audiences.
  • Experience with the Adobe Creative Suite; basic video, photo editing and design capabilities.

Nice to Have's

  • Fluency in Spanish or other languages spoken in California.
  • Knowledge of CNPS, familiarity with native plants and plant communities throughout California.
  • Bachelor’s degree.

Physical Requirements

This job requires prolonged sitting and use of computer and mouse. It may require participation in field trips on uneven trails with variable grade. These requirements are representative, and reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.


Additional Information

  • This is a full-time remote position, preferably based in or near Sacramento, California, for monthly onsite meetings and relationship-building. Remote work from a location outside the Sacramento region may be considered.
  • Work time is generally Monday through Friday, 8:30 AM to 5:30 PM, with some flexibility.
  • A valid California driver’s license is required.
  • Periodic travel to locations throughout California will be required. Work travel is reimbursed.

What You'll Get

  • An hourly rate between $31.51 and $33.96
  • 100% of employee premiums for health, life, dental, and vision insurance.
  • 401K retirement plan with up to 6% matching contributions.
  • Annual paid leave benefits include 13 holidays, 12 sick days, and 10 paid vacation days to start.
  • A CNPS-issued laptop and a $750 home office stipend to set up your home office.
  • Internet and cell-phone stipend.

Equal Opportunity Policy

CNPS’s policy is to afford equal employment opportunity to all persons, regardless of age, ancestry, color, disability, gender, gender expression, gender identity, marital status, medical condition, military or veteran status, national origin, political affiliation, race, religion, sex, and sexual orientation. This policy demonstrates CNPS's commitment to creating a diverse and inclusive environment that values different perspectives and fosters belonging. To better understand the demographic profile of applicants, CNPS requests candidates to fill out the volunteer questionnaire that is part of the application form. Your responses will remain confidential, anonymized, and not shared with the hiring committee.

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