Digital Communications Associate
Type of Job
Feb 18, 2022
About the job
The Digital Communications Associate is responsible for our organization’s social media presence, prepares and organizes emails, updates website content, and supports general organizational communications needs.
WEC and WCV seek a savvy and creative new member of our team who is excited about working to better engage our members and the public around health and environmental issues in Washington state. Experience with social and email advocacy will be helpful but the successful candidate will have a variety of experience improving engagement with the public and a commitment to our mission to protect Washington’s health and environment for all.
This position reports to the Communications Director and works closely with the Visual Communications Associate and Content Manager, as well as with various teams across the organization, including Development and Field.
Washington Environmental Council (WEC) is a nonprofit, statewide advocacy organization. For over 50 years, WEC has brought people together to solve Washington’s most critical environmental issues. WEC builds power for the environmental movement by building partnerships, mobilizing the public, connecting voters to decision makers, and taking legal action. Our mission is to develop, advocate, and defend policies that ensure environmental progress and justice by centering and amplifying the voices of the most impacted communities.
Washington Conservation Voters (WCV) ensures Washington’s decision makers keep our environment protected, healthy, and vibrant. Over the last 35 years, we have elected environmental champions, held our elected leaders to the highest standard, and built statewide momentum for environmental campaigns through innovative voter outreach efforts and community organizing. WCV’s mission is to develop, advocate, and defend policies that ensure environmental progress and justice by centering and amplifying the voices of the most impacted communities.
By effectively combining the policy know-how of WEC with the political know-how of WCV, we have reshaped how environmental protection is achieved in Washington. With one shared CEO, our organizations work in partnership as each pursues its unique mission. Combined, we have a staff of 40 and work in a LEED-certified building in downtown Seattle with a view of Elliott Bay. Given the current pandemic we are working remotely and foresee doing that for an extended period of time. Our teams have access to a variety of online tools and systems that support working remotely. Our expectation is that we will eventually return to some schedule of safely working together in our downtown office.
We offer competitive salaries, good benefits, and the opportunity to make a difference. We are committed to a representative, socially just, and welcoming work environment – people of color, people with varying abilities, and people of all sexual orientations and gender identities are especially encouraged to apply. We continue to advance the application of a racial equity lens to our work, and are led by a CEO who is a citizen of the Confederated Tribe of Warm Springs, Oregon.
The Digital Communications Associate crafts and manages the voice of our organizations through our digital channels to reach our audiences and members across the state of Washington to advance our mission and elect pro-environmental candidates to local and statewide office. Additionally, this position manages an active email communications calendar to activate our members to fight for our neighbors and the environment. This role is critical in advancing racial equity into our external communications and increasing storytelling from communities representative of Washington.
- Coordinates and executes the organizations’ social media strategy in an effort to achieve organizational objectives while ensuring a consistent marketing message and strengthening our position in the environmental movement.
- Own the day-to-day social media presence on Facebook, Twitter, Instagram, and LinkedIn, including copywriting, posting, and responding to comments and messages for WEC, WCV, and the various coalitions of which we are a part.
- Come up with new and creative ways to keep followers engaged as well as ways to bring in new people to our organizations’ values and drive them toward advocacy
- Create content for social, including graphics, short videos, and reposting or amplifying content from others
- Work closely with Visual Communications Associate to design images and videos, and keep campaigns on-brand
- Attend events to provide live social coverage
- Create shared social media toolkits for partners to use and amplify partners’ work across social channels
- Create and set up ads for social, and track performance and ad spending
- Track social media presence of all accounts, report back on social media insights, and improve internal understanding of social channels
Email and Text
- Set up email campaigns, specialized list targeting, and action page creative for WEC and WCV
- Set up text campaigns and help to strategize around list targeting and the most effective messaging
- Help coordinate the coalition email calendar, assist with email database, and lead in setting up emails for Stand Up To Oil, Power Past Fracked Gas, and Power Past Coal
- Digital Activist Program
- Cultivate the Digital Activist program working closely with the Field Team and the Digital Field Organizer
- Recruit and sustain Digital Activists
- Communicate with volunteers, promote events, and develop their skills and capacity
- Maintain and improve WEC and WCV WordPress website content, and keep track of website and SEO analytics
- Work with Communications Team to develop editorial calendar for website content and write new web content, e.g. blog posts and updates, to show the impact of our work
- Update coalition websites, including Alliance for Jobs and Clean Energy, Stand Up To Oil, and Power Past Coal
- Work with the Communications team to better implement storytelling throughout our communications – interviewing, writing, and disseminating stories from volunteers, members, and partners.
- Monitor organizational feedback and information email account for both WEC and WCV
- Serve on one of WEC/WCV’s committees on racial equity and incorporate learnings to improve our communications efforts
- Assist with fundraising and other organizational events as needed, including providing live support
- One to two years of experience with non-profit, political, or advocacy communications
- Proven ability to break down and explain complex problems so the general public can understand
- Effective social media campaign experience on a variety of mediums
- Deadline-driven with an ability to work in a fast-paced environment
- Ability to set priorities and manage multiple short-term and long-term projects simultaneously
- Ability to maintain a flexible schedule that will include some evening and weekend work.
- Proven ability to embed racial equity and justice into your work
- Proven ability to work collaboratively with staff across issues, campaigns, and organizations
- Writing and copy-editing experience
- Direct experience managing email lists and social media campaigns
- Some experience with implementing website content, proficiency with Google Analytics, and WordPress
- Some experience with Asana or other project management tools, as well as reporting materials
- Some familiarity with Salesforce, Campaign Monitor, Phone2Action, or Form Assembly
- Any experience with running social and digital ads, as well as list growth
- Knowledge of environmental issues and/or state politics
Compensation and Benefits
This is a full time, exempt position with a salary range of $48,500 to $52,500 depending on experience. We also offer a generous benefits package including medical and dental insurance, 401k plan and organizational match of up to 3% of your annual salary, a flexible spending account, paid vacation and sick leave, 10 paid holidays per year, an unlimited ORCA transit pass (once Covid pandemic is over), and if you work for seven consecutive years you are eligible for a two-month paid sabbatical. We welcome new people from a wide range of backgrounds to a great team who together shape environmental protection in Washington.
Working Conditions and Physical Demands
This job requires frequent sitting. Must be able to conduct business in English, though fluency in other languages is welcomed. For remote work, employees must maintain a workspace with an internet connection where they can reliably perform work during scheduled work hours. Reasonable accommodations may be made to enable individuals with different abilities to perform functions essential to the duties of the position.
The organization follows all requirements of local health authorities. We are currently working in hybrid remote mode with some staff coming to the office voluntarily but most staff continue to work fully remote at present. We maintain strict safety protocols while in our office. All staff who come to the office must be fully immunized against COVID-19.
Please submit a cover letter and a resume here. No phone calls or mailed applications please. This position is open until filled.
Washington Conservation Voters and Washington Environmental Council is a unionized employer represented by Communications Workers of America Local 7800. This is a represented position.
Washington Environmental Council is an equal opportunity employer committed to dismantling structural racism and creating a welcoming work environment. WEC does not discriminate on the basis of age, race, gender, religion, marital status, veteran’s status, national origin, disability, or sexual orientation. People of color, people with disabilities, and people of all sexual orientations and gender identities are especially encouraged to apply.