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Deputy Chief of Communications, National Media

Job Location

Washington, DC


Type of Job



$140,000 - $170,000 based on a region 1 work location of Washington, DC.

Published By

Publisher Name

Published Date

Jul 28, 2022

About the job

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Context: At the Sierra Club, we believe in the power of togetherness. Together, we remain committed to the fight for a healthy climate built on a foundation of environmental, racial, economic, and gender justice – a future where all people benefit from a healthy, thriving planet and a direct connection to nature. As the climate crisis and deeply entrenched systemic racism all fuel inequity, we will continue to fight for a bold, transformational agenda that recognizes the interconnectedness between our planet, our humanity, and our democracy. By recognizing that our destinies are tied, we continue to name that all things are fundamentally connected, and the overlap between ecology, race, gender, and representative government will move to either advance our collective humanity or to oppress it.


Sierra Club is comprised of staff across the country and a network of local chapters that support our grassroots engagement. We are also proud to be a unionized employer, with two labor unions representing more than half of our employees.


Scope: The ideal candidate has experience working with values-driven organizations, and a passion for dismantling white supremacy, racism and colonialism in the fight for a more equitable planet. The Deputy Chief of Communications, National Media must be a media relations expert who understands the unique opportunities and challenges of the 21st century media landscape, while serving as a key external engagement adviser to the Chief of Communications. They will help deliver innovative media and external communications strategies that build and protect Sierra Club’s brand and reputation, position the organization as an ally in the fight for environmental justice, ensure consistent messaging, and promote Sierra Club leaders as thought leaders on a range of issues. The Deputy Chief of Communications, National Media must also anticipate and proactively offer solutions to reputational management issues, including developing real-time assessments on when and how to respond to an emerging issue or crisis.


Job Activities include but are not limited to:

  1. Develops and carries out values-based narrative strategies that advance the interconnectivity between climate justice, environmental justice and social justice.
  2. Collaborates with direct reports, the Chief of Communications, fellow deputies, and organizational leaders to help to shape, define and describe the future direction of the Sierra Club and how best to communicate it to journalists and internal audiences.
  3. Work closely with the Chief of Communications, Board of Directors, Executive Leadership Team, Communications Managers, Organizational Deputies, Compliance and Advancement to anticipate reputational risks and ensure coordination and alignment when executing crisis communications strategies and tactics.
  4. Advises Chief of Communications and other Sierra Club leaders on narrative development, crisis communication, media strategy, and media team personnel matters.
  5. Manages communications activities, including thoughtfully and strategically amplifying the Sierra Club evolving brand in national media, and overseeing the quality and consistency of messaging and public engagement activities.
  6. Supervises, directs, develops, and provides general and technical guidance to staff. Includes the following supervisory responsibilities:

- assigns work and establishes standards and work priorities;

- ensures staff training and development of employee skills;

- provides ongoing performance feedback, prepares and conducts formal performance planning and evaluation;

- recommends salary, hiring, allocation of department resources, and promotion decisions

- Performs miscellaneous duties as required.


The successful candidate must have the following skills and experience:

  • An Effective Collaborator: You’ve successfully worked across cultural lines on a dispersed team, and you have the ability to operate in complex situations. You can easily gain trust from team members and are known for supporting them to ensure they are set up for success.
  • Inclusive and Equitable Management: You act as a role model manager.  You are an emotionally intelligent, values and results-driven leader who can inspire staff and volunteers at all levels, collaborate within and across departments, and provide feedback and coaching to support the achievement of our complex goals.
  • Creative and Compassionate Media Strategist: You have a strong understanding of the media landscape, including new media outlets, platforms and technologies; and you are well-versed in the best practices for using the media to advance organizational narratives and theories of change, with focus on storytelling and relationship-building.
  • Grounded in Justice and Equity: You bring a strong equity analysis to all you do, starting from a self-awareness of your own group identities, to the ability to make decisions and coach others to create just outcomes. You model effective equity analysis and practice and have a track record of operationalizing equity, and have embedded justice and equity throughout team/department policies, structures, culture, and programs.
  • A Team Player: Nothing is beneath or above you. You are quick to always lend a hand, or two! You are able to earn influence without authority and naturally seek to support both small projects or large strategic goals.
  • Resourceful and Adaptable: You're at ease with ambiguity and rapid change. You possess a positive attitude and identify creative solutions to obstacles. You can juggle many essential responsibilities at once and you're rigorous about prioritizing.

Compensation and Benefits

The salary range for this position is $140,000 - $170,000 based on a region 1 work location of Washington, DC.

The Sierra Club offers a competitive salary package commensurate with skills and experience plus excellent benefits that include medical, dental, and vision coverage, and a retirement savings 401(k) plan.

This is a category 2 exempt non-represented, supervisory, managerial position.

Sierra Club is a 501(c)(4) non-profit organization. Sierra Club employees are not eligible to participate in the Federal Public Service Loan Forgiveness (PSLF) Program.

Sierra Club values the expertise and talents of foreign nationals. Sierra Club sponsors both nonimmigrant and immigrant visas when certain criteria are met, based on immigration laws and organizational needs. Such sponsorship is at the discretion of the Department Head and Sierra Club Human Resources in consultation with the employee’s manager. The Sierra Club cannot guarantee the approval of a visa petition. The Sierra Club is an equal opportunity employer committed to workforce diversity.


To Apply

This position does not have an undergraduate education requirement. If you choose to include your education history, please remove your schools from your resume. You may leave your degree (e.g., “B.A. Philosophy”), but please remove any undergraduate and graduate school names.

This anonymous process is aimed at opening this opportunity to more candidates, reviewing applicants on performance assessments and mitigating bias in the decision making process.

Lastly, we are intentionally not asking for a cover letter, so please do not send one in with your application.


Explore, enjoy and protect the planet.

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