{"id":6235,"date":"2026-04-22T11:13:23","date_gmt":"2026-04-22T17:13:23","guid":{"rendered":"https:\/\/www.greenlatinos.org\/?p=6235"},"modified":"2026-04-28T11:13:46","modified_gmt":"2026-04-28T17:13:46","slug":"greenlatinos-launches-new-digital-loteria","status":"publish","type":"post","link":"https:\/\/www.greenlatinos.org\/es\/greenlatinos-launches-new-digital-loteria\/","title":{"rendered":"GreenLatinos Launches New Digital \u201cLoter\u00eda Clim\u00e1tica\u201d Campaign to Combat Climate Disinformation"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>PARA PUBLICACI\u00d3N INMEDIATA:<\/strong> 04\/22\/2026<br><strong>CONTACTO PARA LOS MEDIOS:<\/strong> Edder D\u00edaz Mart\u00ednez, Communications Director, 602-832-6039, edderdiazmartinez@greenlatinos.org<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>WASHINGTON\u2014 <\/strong>GreenLatinos today announced the official launch of the newest digital expansion of <em>La Loter\u00eda Clim\u00e1tica: La Loter\u00eda que te dice la neta del planeta<\/em>, a cultural climate-education game created to counter environmental disinformation in Latine communities.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.greenlatinos.org\/es\/loteria\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">The launch includes a redesigned digital landing page and a new set of digital Loter\u00eda Clim\u00e1tica cards, promoted through a multi-platform social media campaign<\/a>. The campaign aims to inoculate Latine young adults (ages 18\u201332) against the rapid spread of climate disinformation online by providing accessible, trusted, and culturally grounded information.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c<strong>Climate disinformation is flooding our feeds, and our communities deserve tools rooted in culture, truth, and empowerment,<\/strong>\u201d said Edder Diaz Martinez, Communications Director at GreenLatinos. \u201c<strong>Loter\u00eda Clim\u00e1tica helps young Latines identify misinformation and spark conversations grounded in real facts.<\/strong>&quot;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>OMS:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>GreenLatinos<\/strong>, a national network of Latino\/a\/e environmental and conservation advocates<\/li>\n\n\n\n<li>Target audience: <strong>Latine young adults ages 18\u201332<\/strong>, highly active on social media and often targeted with climate disinformation<\/li>\n\n\n\n<li>Featuring: A new set of <a href=\"https:\/\/www.greenlatinos.org\/es\/loteria\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><strong>digital Loter\u00eda Clim\u00e1tica cards<\/strong><\/a> and an updated online experience<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>QU\u00c9:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Official launch of GreenLatinos\u2019 <strong>new digital Loter\u00eda Clim\u00e1tica campaign<\/strong>, an expansion of <em>La Loter\u00eda Clim\u00e1tica: La Loter\u00eda que te dice la neta del planeta<\/em><\/li>\n\n\n\n<li>Release of:\n<ul class=\"wp-block-list\">\n<li>A <strong>new digital card set<\/strong> debunking climate myths<\/li>\n\n\n\n<li>A redesigned <strong>landing page<\/strong> for the game<\/li>\n\n\n\n<li>A new <strong>social media campaign<\/strong> to counter environmental disinformation<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Campaign content includes:\n<ul class=\"wp-block-list\">\n<li>Interactive digital Loter\u00eda tiles<\/li>\n\n\n\n<li>Infographics and short educational videos<\/li>\n\n\n\n<li>Shareable resources for community spaces, workshops, and educators<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>D\u00d3NDE:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Digital launch across <strong>Instagram, Facebook, and <\/strong><a href=\"https:\/\/www.greenlatinos.org\/es\/loteria\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><strong>the GreenLatinos website<\/strong><\/a><\/li>\n\n\n\n<li>Cards and game materials available on the redesigned <a href=\"https:\/\/www.greenlatinos.org\/es\/loteria\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><strong>Loter\u00eda Clim\u00e1tica landing page<\/strong><\/a><\/li>\n\n\n\n<li>Additional use in <strong>schools, community centers, workshops, and environmental justice events<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>CUANDO:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Campaign Launch:<\/strong> Earth Week, 04\/20\/2026<\/li>\n\n\n\n<li>Ongoing promotion throughout Earth Month and broader 2026 environmental justice programming<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>WHY:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A <strong>inoculate Latine youth against climate disinformation<\/strong> and build climate literacy<\/li>\n\n\n\n<li>To empower a new generation of trusted messengers\u2014family, friends, and community leaders\u2014who can recognize and counter misinformation<\/li>\n\n\n\n<li>To offer a <strong>culturally resonant tool<\/strong> rooted in the beloved Loter\u00eda tradition that makes climate education engaging and accessible<\/li>\n\n\n\n<li>To support long-term <strong>community resilience, advocacy, and collective climate action<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">###<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Acerca de GreenLatinos<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>NOTE: GreenLatinos is ONE WORD.<\/strong> GreenLatinos convoca a una comunidad activa de l\u00edderes ambientales, de conservaci\u00f3n y de justicia clim\u00e1tica, arraigada en el poder y la sabidur\u00eda de nuestra cultura, unida para impulsar nuestras prioridades y motivada a asegurar nuestra liberaci\u00f3n pol\u00edtica, econ\u00f3mica, cultural y ambiental.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">GreenLatinos <strong>(NOTA: GreenLatinos es UNA PALABRA)<\/strong> convoca a una comunidad activa de l\u00edderes ambientales, de conservaci\u00f3n y de justicia clim\u00e1tica, arraigada en el poder y la sabidur\u00eda de nuestra cultura, unida para impulsar nuestras prioridades y motivada a asegurar nuestra liberaci\u00f3n pol\u00edtica, econ\u00f3mica, cultural y ambiental.<\/p>","protected":false},"excerpt":{"rendered":"<p>FOR IMMEDIATE RELEASE: 04\/22\/2026MEDIA CONTACT: Edder D\u00edaz Mart\u00ednez, Communications Director, 602-832-6039, edderdiazmartinez@greenlatinos.org WASHINGTON \u2014 GreenLatinos today announced the official launch of the newest digital expansion of La Loter\u00eda Clim\u00e1tica: La Loter\u00eda que te dice la neta del planeta, a cultural climate-education game created to counter environmental disinformation in Latine communities. The launch includes a redesigned [&hellip;]<\/p>\n","protected":false},"author":1527,"featured_media":6236,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20],"tags":[74],"federal_programs":[],"state_region":[115],"class_list":["post-6235","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases","tag-press-releases","state_region-national"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.greenlatinos.org\/es\/wp-json\/wp\/v2\/posts\/6235","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.greenlatinos.org\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.greenlatinos.org\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.greenlatinos.org\/es\/wp-json\/wp\/v2\/users\/1527"}],"replies":[{"embeddable":true,"href":"https:\/\/www.greenlatinos.org\/es\/wp-json\/wp\/v2\/comments?post=6235"}],"version-history":[{"count":2,"href":"https:\/\/www.greenlatinos.org\/es\/wp-json\/wp\/v2\/posts\/6235\/revisions"}],"predecessor-version":[{"id":6238,"href":"https:\/\/www.greenlatinos.org\/es\/wp-json\/wp\/v2\/posts\/6235\/revisions\/6238"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.greenlatinos.org\/es\/wp-json\/wp\/v2\/media\/6236"}],"wp:attachment":[{"href":"https:\/\/www.greenlatinos.org\/es\/wp-json\/wp\/v2\/media?parent=6235"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.greenlatinos.org\/es\/wp-json\/wp\/v2\/categories?post=6235"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.greenlatinos.org\/es\/wp-json\/wp\/v2\/tags?post=6235"},{"taxonomy":"federal_programs","embeddable":true,"href":"https:\/\/www.greenlatinos.org\/es\/wp-json\/wp\/v2\/federal_programs?post=6235"},{"taxonomy":"state_region","embeddable":true,"href":"https:\/\/www.greenlatinos.org\/es\/wp-json\/wp\/v2\/state_region?post=6235"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}