{"id":6235,"date":"2026-04-22T11:13:23","date_gmt":"2026-04-22T17:13:23","guid":{"rendered":"https:\/\/www.greenlatinos.org\/?p=6235"},"modified":"2026-04-28T11:13:46","modified_gmt":"2026-04-28T17:13:46","slug":"greenlatinos-launches-new-digital-loteria","status":"publish","type":"post","link":"https:\/\/www.greenlatinos.org\/es\/greenlatinos-launches-new-digital-loteria\/","title":{"rendered":"GreenLatinos Launches New Digital \u201cLoter\u00eda Clim\u00e1tica\u201d Campaign to Combat Climate Disinformation"},"content":{"rendered":"<p><strong>PARA PUBLICACI\u00d3N INMEDIATA:<\/strong> 04\/22\/2026<br><strong>CONTACTO PARA LOS MEDIOS:<\/strong> Edder D\u00edaz Mart\u00ednez, Communications Director, 602-832-6039, edderdiazmartinez@greenlatinos.org<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>WASHINGTON\u2014 <\/strong>GreenLatinos today announced the official launch of the newest digital expansion of <em>La Loter\u00eda Clim\u00e1tica: La Loter\u00eda que te dice la neta del planeta<\/em>, a cultural climate-education game created to counter environmental disinformation in Latine communities.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.greenlatinos.org\/es\/loteria\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">The launch includes a redesigned digital landing page and a new set of digital Loter\u00eda Clim\u00e1tica cards, promoted through a multi-platform social media campaign<\/a>. The campaign aims to inoculate Latine young adults (ages 18\u201332) against the rapid spread of climate disinformation online by providing accessible, trusted, and culturally grounded information.<\/p>\n\n\n\n<p>\u201c<strong>Climate disinformation is flooding our feeds, and our communities deserve tools rooted in culture, truth, and empowerment,<\/strong>\u201d said Edder Diaz Martinez, Communications Director at GreenLatinos. \u201c<strong>Loter\u00eda Clim\u00e1tica helps young Latines identify misinformation and spark conversations grounded in real facts.<\/strong>&quot;<\/p>\n\n\n\n<p><strong>OMS:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>VerdeLatinos<\/strong>, a national network of Latino\/a\/e environmental and conservation advocates<\/li>\n\n\n\n<li>Target audience: <strong>Latine young adults ages 18\u201332<\/strong>, highly active on social media and often targeted with climate disinformation<\/li>\n\n\n\n<li>Featuring: A new set of <a href=\"https:\/\/www.greenlatinos.org\/es\/loteria\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><strong>digital Loter\u00eda Clim\u00e1tica cards<\/strong><\/a> and an updated online experience<\/li>\n<\/ul>\n\n\n\n<p><strong>QU\u00c9:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Official launch of GreenLatinos\u2019 <strong>new digital Loter\u00eda Clim\u00e1tica campaign<\/strong>, an expansion of <em>La Loter\u00eda Clim\u00e1tica: La Loter\u00eda que te dice la neta del planeta<\/em><\/li>\n\n\n\n<li>Release of:\n<ul class=\"wp-block-list\">\n<li>A <strong>new digital card set<\/strong> debunking climate myths<\/li>\n\n\n\n<li>A redesigned <strong>landing page<\/strong> for the game<\/li>\n\n\n\n<li>A new <strong>social media campaign<\/strong> to counter environmental disinformation<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Campaign content includes:\n<ul class=\"wp-block-list\">\n<li>Interactive digital Loter\u00eda tiles<\/li>\n\n\n\n<li>Infographics and short educational videos<\/li>\n\n\n\n<li>Shareable resources for community spaces, workshops, and educators<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p><strong>D\u00d3NDE:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Digital launch across <strong>Instagram, Facebook, and <\/strong><a href=\"https:\/\/www.greenlatinos.org\/es\/loteria\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><strong>the GreenLatinos website<\/strong><\/a><\/li>\n\n\n\n<li>Cards and game materials available on the redesigned <a href=\"https:\/\/www.greenlatinos.org\/es\/loteria\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><strong>Loter\u00eda Clim\u00e1tica landing page<\/strong><\/a><\/li>\n\n\n\n<li>Additional use in <strong>schools, community centers, workshops, and environmental justice events<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>CUANDO:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Campaign Launch:<\/strong> Earth Week, 04\/20\/2026<\/li>\n\n\n\n<li>Ongoing promotion throughout Earth Month and broader 2026 environmental justice programming<\/li>\n<\/ul>\n\n\n\n<p><strong>WHY:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A <strong>inoculate Latine youth against climate disinformation<\/strong> and build climate literacy<\/li>\n\n\n\n<li>To empower a new generation of trusted messengers\u2014family, friends, and community leaders\u2014who can recognize and counter misinformation<\/li>\n\n\n\n<li>To offer a <strong>culturally resonant tool<\/strong> rooted in the beloved Loter\u00eda tradition that makes climate education engaging and accessible<\/li>\n\n\n\n<li>To support long-term <strong>community resilience, advocacy, and collective climate action<\/strong><\/li>\n<\/ul>\n\n\n\n<p>###<\/p>\n\n\n\n<p><strong>Acerca de GreenLatinos<\/strong><\/p>\n\n\n\n<p><strong>NOTE: GreenLatinos is ONE WORD.<\/strong> GreenLatinos convenes an active comunidad of environmental, conservation, and climate justice leaders rooted in the power and wisdom of our culture, united to uplift our priorities, and driven to secure our political, economic, cultural, and environmental liberation.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>VerdeLatinos <strong>(NOTA: GreenLatinos es UNA PALABRA)<\/strong> convoca a una comunidad activa de l\u00edderes ambientales, de conservaci\u00f3n y de justicia clim\u00e1tica, arraigada en el poder y la sabidur\u00eda de nuestra cultura, unida para impulsar nuestras prioridades y motivada a asegurar nuestra liberaci\u00f3n pol\u00edtica, econ\u00f3mica, cultural y ambiental.<\/p>","protected":false},"excerpt":{"rendered":"<p>FOR IMMEDIATE RELEASE: 04\/22\/2026MEDIA CONTACT: Edder D\u00edaz Mart\u00ednez, Communications Director, 602-832-6039, edderdiazmartinez@greenlatinos.org WASHINGTON \u2014 GreenLatinos today announced the official launch of the newest digital expansion of La Loter\u00eda Clim\u00e1tica: La Loter\u00eda que te dice la neta del planeta, a cultural climate-education game created to counter environmental disinformation in Latine communities. The launch includes a redesigned [&hellip;]<\/p>\n","protected":false},"author":1527,"featured_media":6236,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20],"tags":[74],"federal_programs":[],"state_region":[115],"class_list":["post-6235","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases","tag-press-releases","state_region-national"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.greenlatinos.org\/es\/wp-json\/wp\/v2\/posts\/6235","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.greenlatinos.org\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.greenlatinos.org\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.greenlatinos.org\/es\/wp-json\/wp\/v2\/users\/1527"}],"replies":[{"embeddable":true,"href":"https:\/\/www.greenlatinos.org\/es\/wp-json\/wp\/v2\/comments?post=6235"}],"version-history":[{"count":2,"href":"https:\/\/www.greenlatinos.org\/es\/wp-json\/wp\/v2\/posts\/6235\/revisions"}],"predecessor-version":[{"id":6238,"href":"https:\/\/www.greenlatinos.org\/es\/wp-json\/wp\/v2\/posts\/6235\/revisions\/6238"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.greenlatinos.org\/es\/wp-json\/wp\/v2\/media\/6236"}],"wp:attachment":[{"href":"https:\/\/www.greenlatinos.org\/es\/wp-json\/wp\/v2\/media?parent=6235"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.greenlatinos.org\/es\/wp-json\/wp\/v2\/categories?post=6235"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.greenlatinos.org\/es\/wp-json\/wp\/v2\/tags?post=6235"},{"taxonomy":"federal_programs","embeddable":true,"href":"https:\/\/www.greenlatinos.org\/es\/wp-json\/wp\/v2\/federal_programs?post=6235"},{"taxonomy":"state_region","embeddable":true,"href":"https:\/\/www.greenlatinos.org\/es\/wp-json\/wp\/v2\/state_region?post=6235"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}