Now in its second century, Audubon is dedicated to protecting birds and other wildlife and the habitat that supports them. Audubon’s mission is engaging people in bird conservation on a hemispheric scale through science, policy, education and on-the-ground conservation action. By mobilizing and aligning its network of Chapters, Centers, State and Important Bird Area programs in the four major migratory flyways in the Americas, the organization will bring the full power of Audubon to bear on protecting common and threatened bird species and the critical habitat they need to survive. And as part of BirdLife International, Audubon will join people in over 100 in-country organizations all working to protect a network of Important Bird Areas around the world, leveraging the impact of actions they take at a local level. What defines Audubon’s unique value is a powerful grassroots network of nearly 500 local chapters, 23 state offices, 41 Audubon Centers, Important Bird Area Programs in 50 states, and 700 staff across the country. Audubon is a federal contractor and an Equal Opportunity Employer (EOE).
The Digital Campaign Senior Manager will work at the intersection of digital and campaign work. This role will develop and execute a digital strategy, making tactical recommendations to reach and engage advocacy-minded volunteers in priority geographies and equip them with the tools they need to effect political change. Reporting to the Vice President of Audience Engagement, this role will work closely with Audubon’s National Campaign’s team and take on a leadership role in crafting and implementing plans that will directly contribute to the success of our campaign-based work.
- Plan and implement digital campaign strategy and tactics across today’s ever-evolving suite of digital platforms to work toward achieving priority issue campaign goals, with a heavy focus on utilizing Audubon’s website and advocacy platforms, email, social media, and SMS;
- Develop plans, copy, and content for email, SMS, and social media as it relates to campaigns in order to engage and activate our members and recruit new volunteers around key priorities;
- Support the acquisition of new advocacy volunteers and create pathways for engagement with an eye towards individuals best suited to support our policy goals based on factors including location, interest, skillsets, and other campaign-specific needs;
- Work closely with the Marketing, Communications, Content, Policy, Campaign and other teams as needed to develop comprehensive digital organizing, engagement, and advocacy strategies - with a heavy focus on climate work- to complement traditional organizing work;
- Train team members on digital strategies and tactics, as necessary;
- Work closely with the Social Media team—on both paid and organic social media—to create campaign-related social posts, identify target audiences, messaging, and budget recommendations for paid social efforts, and make recommendations on new and emerging platforms and techniques that ladder up to organizational goals;
- Responsible for launching and maintaining a peer-to-peer SMS program, including identifying potential vendors as well as developing ongoing and campaign-specific plans;
- Support broadcast SMS work by focusing on online advocacy campaigns and repurposing for the SMS format;
- Responsible for rapid response: monitor news cycle, follow key targets, and recommend digital campaign opportunities that align with our organizational priorities;
- Manage relationships with partner organizations and identify opportunities for collaboration. Work with coalition partners to develop comprehensive digital campaign plans, provide coverage and support for grassroots events, list-build, and mobilize groups around online calls-to-action;
- Regularly report to staff, internal editorial board, and other stakeholders about progress of campaigns;
- Perform other duties as assigned.
Qualifications and Experience
- 7 – 10 years’ experience in traditional organization and online communications for an advocacy organization;
- Strong writing and verbal communications skills;
- Self-starter, data-driven, and an experienced campaigner with a clear vision about how to approach using online tools to build a network of activists;
- Proven success in online tools for grassroots organizing, training, developing and implementing effective online advocacy and fundraising strategies, and project management;
- Demonstrable experience with project management, goal-setting, metrics tracking, and reporting;
- Commitment to the advancement of Audubon’s mission of protecting birds and their habitat through online organizing;
- Ability to work well in a dynamic, fast-paced and collaborative team environment;
- Working knowledge of all contemporary social media platforms and tools, including but not limited to Facebook, Twitter, Pinterest, YouTube, Snapchat, as well as third-party tools such as HootSuite, Buffer, and SimplyMeasured;
- Experience with both broadcast andpeer-to-peer SMS advocacy work required;
- Experience with broadcast tools (Upland Mobile, Revere) and peer-to-peer tools (Hustle, GetThru) a plus;
- Willingness and desire to learn new technologies, tactics, and strategies;
- Close attention to detail and ability to adapt quickly as projects change and evolve;
- Specific experience around practical application of online technology and new media tools in community organizing and issue advocacy campaigns;
- Previous experience working with coalitions and distributed teams successfully is a plus;
- Ability to work non-standard hours, including evenings and weekends.